Chamber Holds Successful Shop Small Business Saturday Kick-Off

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(Reidsville, NC) – Small Business Saturday is an opportunity for people in the community to show their support for local shops. Purchases made this season at stores, like the ones in downtown Reidsville, are vital to keeping them operating.

On Saturday, November 26, 2016, the Reidsville Chamber of Commerce held a Shop Small Business Saturday Kick-off at the Chamber office located at 140 S. Scales St., in Downtown Reidsville. The first fifty people through the doors received a shopping tote bag filled with special offers, coupons, sales flyers, gift card, and various promotional materials provided by local chamber member merchants. Those in attendance was also treated to a free breakfast and were able to participate in drawings for a change to win one of five American Express Gift Cards and other prizes. Small Business Saturday is an American shopping holiday held on the Saturday after US Thanksgiving during one of the busiest shopping periods of the year.

History of Small Business Saturday ( )

¬†First observed in Roslindale Village, Massachusetts on November 27, 2010, it is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local. Small Business Saturday is a registered trademark of American Express corporation. The first event was sponsored by American Express, in partnership with the non-profit National Trust for Historic Preservation, Boston Mayor Thomas M. Menino, and Roslindale Village Main Street. In 2010, the holiday was promoted by American Express via a nationwide radio and television advertising campaign. That year Amex bought advertising inventory on Facebook, which it in turn gave to its small merchant account holders, and also gave rebates to new customers to promote the event. American Express publicized the initiative using social media, advertising, and public relations. Many local politicians and small business groups in the United States issued proclamations concerning the campaign, which generated more than one million Facebook “like” registrations and nearly 30,000 tweets under the Twitter hashtags #smallbusinesssaturday and #smallbizsaturday

For additional Information about Small Business Saturday or Information on Becoming a Chamber of Commerce Member, Please visit:

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Posted by on Nov 26 2016. Filed under Business & Economy, Featured, Local, Photos. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.
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